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Our Vision

For The Benefit Of Earth

Blue Origin was founded by Jeff Bezos with the vision of enabling a future where millions of people are living and working in space for the benefit of Earth. In order to preserve Earth, Blue Origin believes that humanity will need to expand, explore, find new energy and material resources, and move industries that stress Earth into space. Blue is working on this today by developing partially and fully reusable launch vehicles that are safe, low cost and serve the needs of all civil, commercial and defense customers.

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View of Earth from New Shepard.

Our Mission

Increase Access to Space Through Reusable Rockets

Blue’s efforts to fly astronauts to space on New Shepard, produce reusable liquid rocket engines, create a highly-reusable orbital launch vehicle with New Glenn and return Americans to the surface of the Moon—this time to stay—will add new chapters to the history of spaceflight and move us closer to fulfilling that founding vision. Everything we do follows our motto “Gradatim Ferociter” or “Step by Step Ferociously”.

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New Shepard booster landing on the pad at Launch Site One.

Gradatim Ferociter

Safety, Blue Origin's Top Mission

Blue Origin has been flight testing the New Shepard rocket and its redundant safety systems since 2012. The program has had 18 successful consecutive missions including three successful escape tests, showing the crew escape system can activate safely in any phase of flight.

Learn About Safety Video: Safety, Blue Origin's Top Mission
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The New Shepard Crew Capsule on descent after a successful flight to space.

Reusability

Operational Reusability

True operational reusability is the only way to lower the cost of access to space. Both New Shepard and New Glenn have been designed with reusability in mind from the beginning. Their vertical take-off, vertical landing architecture enables us to reuse the first stage of our launch vehicles 25 times with minimal refurbishment, resulting in 25 times less waste because we don’t throw the hardware away. Both vehicles have throttleable liquid fueled engines allow for precision landing back on the landing platform. This allows for high asset utilization for all our vehicles which decreases the costs and increases availability for our customers.

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The New Shepard booster on the landing pad after Mission NS-15's successful mission. (April 14, 2021)

Our Feather

The Perfection of Flight

The Blue Origin feather is a symbol of the perfection of flight. It represents freedom, exploration, mobility and progress. For thousands of years, we humans have been looking up at the birds and wondering what it would be like to fly. Now, we look up to the stars and pursue a bright future for all of us.

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The New Shepard booster landing pad at Launch Site One.

Launch. Land. Repeat.
Our Foundation
Club for the Future

Founded by Blue Origin in 2019, Club for the Future is a foundation whose mission is to inspire future generations to pursue careers in STEM and to help invent the future of life in space. The Club and its collaborators are doing this through Postcards to Space, space-focused curriculum, and access to space on Blue Origin’s rockets.

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Blue Origin's Club for the Future students with founder, Jeff Bezos.

Join The Mission

Be a Part of Building the Future

Sign up for our email list to receive updates on Blue Origin's announcements, launches and opportunities to participate in building the future.

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你往返太空的飛行之旅

T-35分鐘

T-35分鐘

進入太空艙,扣上安全帶準備飛行

T-0分鐘

T-0分鐘

升空!

T+3分鐘

T+3分鐘

太空艙與推進器分離後開始體驗無重狀態

T+3-5分鐘

T+3-5分鐘

在零重力下於太空艙內自由飄浮數分鐘,飛越卡門線並上升超過100公里。

T+5分鐘

T+5分鐘

再次扣上安全帶,太空艙在降落傘下自由漂浮下降,重返地球。

T+7.5分鐘

T+7.5分鐘

推進器在西德克薩斯州的降坪著陸。

T+11分鐘

T+11分鐘

反向推力系統形成軟著陸所需的氣流,太空艙緩緩降落。

T+21分鐘

T+21分鐘

艙門打開,迎接你的是你的賓客和 CrewMember 7 嚮導,接著就是慶祝時間。