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Our Vision

For The Benefit Of Earth

Blue Origin was founded by Jeff Bezos with the vision of enabling a future where millions of people are living and working in space for the benefit of Earth. In order to preserve Earth, Blue Origin believes that humanity will need to expand, explore, find new energy and material resources, and move industries that stress Earth into space. Blue is working on this today by developing partially and fully reusable launch vehicles that are safe, low cost and serve the needs of all civil, commercial and defense customers.

Our Mission

Increase Access to Space Through Reusable Rockets

Blue’s efforts to fly astronauts to space on New Shepard, produce reusable liquid rocket engines, create a highly-reusable orbital launch vehicle with New Glenn and return Americans to the surface of the Moon—this time to stay—will add new chapters to the history of spaceflight and move us closer to fulfilling that founding vision. Everything we do follows our motto “Gradatim Ferociter” or “Step by Step Ferociously”.

Gradatim Ferociter

Safety, Blue Origin's Top Mission

Blue Origin has been flight testing the New Shepard rocket and its redundant safety systems since 2012. The program has had 18 successful consecutive missions including three successful escape tests, showing the crew escape system can activate safely in any phase of flight.

Learn About Safety Video: Safety, Blue Origin's Top Mission
Reusability

Operational Reusability

True operational reusability is the only way to lower the cost of access to space. Both New Shepard and New Glenn have been designed with reusability in mind from the beginning. Their vertical take-off, vertical landing architecture enables us to reuse the first stage of our launch vehicles 25 times with minimal refurbishment, resulting in 25 times less waste because we don’t throw the hardware away. Both vehicles have throttleable liquid fueled engines allow for precision landing back on the landing platform. This allows for high asset utilization for all our vehicles which decreases the costs and increases availability for our customers.

The New Shepard booster on the landing pad after Mission NS-15's successful mission. (April 14, 2021)

Our Feather

The Perfection of Flight

The Blue Origin feather is a symbol of the perfection of flight. It represents freedom, exploration, mobility and progress. For thousands of years, we humans have been looking up at the birds and wondering what it would be like to fly. Now, we look up to the stars and pursue a bright future for all of us.

Launch. Land. Repeat.
Our Foundation
Club for the Future

Founded by Blue Origin in 2019, Club for the Future is a foundation whose mission is to inspire future generations to pursue careers in STEM and to help invent the future of life in space. The Club and its collaborators are doing this through Postcards to Space, space-focused curriculum, and access to space on Blue Origin’s rockets.

Join The Mission

Be a Part of Building the Future

Sign up for our email list to receive updates on Blue Origin's announcements, launches and opportunities to participate in building the future.

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您往返太空的飞行

T-35分钟

T-35分钟

进入太空舱并系好安全带,准备飞行。

T-0分钟

T-0分钟

升空!

T+3分钟

T+3分钟

当太空舱与助推器分离时,失重状态开始。

T+3-5 分钟

T+3-5 分钟

在零重力状态下,在太空舱内自由漂浮数分钟,经过卡门线并上升到海拔100公里以上。

T+5分钟

T+5分钟

系好安全带,让太空舱在降落伞保护下自由漂浮下降,返回地球。

T+7.5分钟

T+7.5分钟

助推器在西得克萨斯州的平台上着陆。

T+11分钟

T+11分钟

反推力系统制造出一个空气枕以实现软着陆,太空舱平稳着陆。

T+21分钟

T+21分钟

舱门打开,您邀请的宾客和“7号乘员”的向导一起迎接您,共同庆祝。